Journal of Social Science Innovation
JSSI, Vol. 1, No. 1, 2026, pp.70-85
Print ISSN: 3134-9226; Online ISSN: 3134-9234
Journal homepage: https://www.ssijournal.com
DOI: Https://doi.org/10.64058/jssi260106rceat
邵振宇（Shao Zhenyu），张华元（Zhang Huayuan）
摘要：21世纪以来，经济持续增长，交通状况逐步改善，全球众多旅游热门地的游客数量持续攀升。历史文化城市经常遭遇客流过度集中，公共资源短缺，交通拥堵等问题，这已成为制约可持续发展的关键矛盾（梁增贤等，2025），而且，文旅消费形式从团队观光转变为自主个性化体验之后，游客对于历史文化场景的深入感知和情感共鸣的需求大幅增多（卢俊阳等，2025），将传统实体导览与智能手机数字服务的优势相融合，创建起覆盖全城的综合性文旅引导系统，向游客提供精准又个性化的文旅信息及体验建议，能够有效地优化城市旅游服务质量，减轻过量旅游造成的不良影响，本研究以历史文化名城西安为对象，提出一种以文化体验为核心，以直观可视引导为重点的个性化文旅引导服务系统，经由创建多目标整数线性规划模型，并结合专家经验来制订路线规划的办法，从而让游客可以便捷，直观而高效地领略到西安的历史文化内涵，进而为东亚地区历史文化都市创建可持续旅游发展支撑体系。
关键词：文化体验；全域旅游；西安；个性化服务；导游导览
作者简介：邵振宇（1974—），男，汉族，副研究员、文博馆员，西安市社会科学院西安旅游设计研究院，研究方向：旅游规划、景区规划与设计、汉唐历史文化、丝绸之路文化遗产保护利用。张华元（2003—）（通讯作者），女，汉族，西安科技大学设计学环境设计方向硕士研究生，研究方向：文旅导视系统设计、城市公共空间设计、文化遗产活化。电邮：3507702657@qq.com。
Title: Research on Cultural Experience-Oriented All-for-One Tourism Driving Urban Sustainable Development—A Case Study of the Design of Xi’an’s Personalized Cultural Tourism Guidance Service System
Abstract: Since the beginning of the 21st century, driven by economic development and improved transportation accessibility, tourist arrivals have continued to grow in most global tourism hot spots. Historic and cultural cities are generally confronted with problems such as excessive tourist concentration, strained public resources, and traffic congestion, which have become prominent contradictions restricting their sustainable transformation (Liang Zengxian et al., 2025). Meanwhile, cultural tourism consumption patterns have shifted from group sightseeing to independent and personalized experiences, and tourists’ demand for in-depth perception and emotional resonance with historical and cultural scenes has increased significantly (Lu Junyang et al., 2025). Integrating the advantages of traditional on-site guidance and smartphone-based digital services to build a citywide comprehensive cultural tourism guidance system can provide tourists with precise and personalized cultural tourism information and experience recommendations, effectively improving urban tourism service quality and mitigating the negative impacts of over-tourism. Taking Xi’an, a famous national historical and cultural city, as the research object, this study proposes a personalized cultural tourism guidance service system centered on cultural experience and focused on intuitive and visual guidance. By combining a multi-objective integer linear programming model with expert experience for route planning, the system enables tourists to perceive the historical and cultural connotations of Xi’an conveniently, intuitively and efficiently, providing a sustainable tourism development support system for historic and cultural cities in East Asia.
Keywords: Cultural Experience; All-for-One Tourism; Xi'an; Personalized Service; Tour Guide and Navigation
Author Biographies: Zhenyu Shao (1974-), male, Han nationality, Associate Researcher, Museum Librarian, Xi’an Tourism Design and Research Institute, Xi’an Academy of Social Sciences. Research interests: tourism planning, scenic area planning and design, Han and Tang history and culture, protection and utilization of Silk Road cultural heritage. Huayuan Zhang (2003-) (Corresponding Author), female, Han nationality, Master student majoring in Environmental Design, Xi’an University of Science and Technology. Research interests: cultural tourism guidance system design, urban public space design, cultural heritage activation. E-mail: 3507702657@qq.com.
Received: 30 Mar 2026 / Revised: 19 Apr 2026 / Accepted: 24 Apr 2026 / Published online: 30 Apr 2026 / Print published: 30 May 2026.
